TECHNICAL SEO SERVICES

What It Is and How to Do It Right

Technical SEO is the process of optimizing your website for the technical aspects of search engines. It involves making sure that your website is easy to crawl, index, render, and navigate by both search engines and users. Technical SEO is essential for improving your website’s performance, usability, and ranking potential.

This article will explain what technical SEO is, why it is important, and how to do it right. We will also provide you with a technical SEO checklist that you can use to audit and improve your website’s technical SEO.

What is Technical SEO?

Technical SEO is the part of SEO that focuses on the technical factors that affect how search engines access, understand, and rank your website. It does not involve the content or promotion of your website, but rather the infrastructure and configuration of your website.

Some of the main elements of technical SEO are:

Crawling: This is the process by which search engines discover and visit your web pages. You want to make sure that search engines can easily find and crawl all the important pages of your website, and avoid crawling any pages that are not relevant or useful.
Indexing: This is the process by which search engines store and organize your web pages in their database. You want to make sure that search engines can correctly index all the important pages of your website, and avoid indexing any pages that are duplicate, low-quality, or outdated.
Rendering: This is the process by which search engines display your web pages to users. You want to make sure that search engines can properly render your web pages, especially those that use JavaScript, CSS, or other dynamic elements.
Website architecture: This is the structure and organization of your website. You want to ensure that your website has a clear and logical hierarchy, user-friendly navigation, a fast loading speed, a mobile-friendly design, a secure connection, and a good user experience.

Why is Technical SEO Important?

Technical SEO is important because it helps search engines understand and rank your website better. By optimizing your website for technical SEO, you can:

Increase your website’s visibility and organic traffic
Enhance your website’s usability and user satisfaction
Boost your website’s credibility and trustworthiness
Avoid any technical issues or penalties that might harm your website’s performance or reputation

How to Do Technical SEO Right?

To do technical SEO right, you need to follow some best practices and guidelines that can help you optimize your website for technical SEO. Here is a technical SEO checklist that you can use to audit and improve your website’s technical SEO:

Use HTTPS: HTTPS is a protocol that encrypts the data exchanged between your website and the user’s browser. It ensures that your website is secure and protects the privacy of your users. HTTPS is also a ranking factor for Google, so you should make sure that your website uses HTTPS instead of HTTP.
Optimize your robots.txt file: A robots.txt file is a text file that tells search engines which pages of your website they can or cannot crawl. You should use this file to allow search engines to crawl all the important pages of your website, and disallow them from crawling any pages that are not relevant or useful. You should also use this file to specify the location of your XML sitemap.
Create and submit an XML sitemap: An XML sitemap is a file that lists all the pages of your website and their metadata. It helps search engines find and index all the important pages of your website faster and more efficiently. You should create an XML sitemap for your website and submit it to Google Search Console and Bing Webmaster Tools.
Fix any crawl errors: Crawl errors are issues that prevent search engines from crawling or indexing some pages of your website. They can be caused by broken links, server errors, blocked resources, or other factors. You should check for any crawl errors in Google Search Console or Bing Webmaster Tools and fix them as soon as possible.
Optimize your site speed: Site speed is the time it takes for your web pages to load. It affects both user experience and ranking potential. Users tend to abandon websites that take too long to load, and search engines tend to favor websites that load faster. You should optimize your site speed by using a fast hosting service, compressing images, minifying code, enabling caching, using a content delivery network (CDN), and other techniques.
Make your site mobile-friendly: Mobile-friendliness is the ability of your website to adapt to different screen sizes and devices. It is crucial for user experience and ranking potential, especially since Google uses mobile-first indexing. This means that Google uses the mobile version of your website as the primary version for crawling, indexing, and ranking. You should make sure that your site is mobile-friendly by using a responsive design and optimizing images, fonts, buttons, menus, forms, and other elements for mobile devices.
Implement structured data: Structured data is a standardized format that helps search engines understand the content and context of your web pages. It can also help you generate rich snippets, which are enhanced results that display additional information such as ratings, reviews, prices, availability, etc. You should implement structured data by using JSON-LD, which is the preferred format by Google, and following the schema.org vocabulary, which is the most widely used schema for structured data.
Fix any duplicate content issues: Duplicate content appears on more than one URL on your website or on other websites. It can confuse search engines and users, and negatively affect your ranking potential. You should fix any duplicate content issues by using canonical tags, which tell search engines which version of a page is the original and authoritative one, or by using 301 redirects, which permanently redirect users and search engines from one URL to another.

Conclusion

To do technical SEO right, you need to follow some best practices and guidelines that can help you optimize your website for technical SEO. You can use our technical SEO checklist to audit and improve your website’s technical SEO.